A MICA (Mudra Institute of Communication Ahmedabad) Alumni with 11 + years of Work Experience in the Media & Entertainment Business with companies such as Emmay Entertainment (Movie Production House), Digital Brands- JioSaavn (Music Streaming), WeChat – Tencent (Messaging) and media agencies viz. Group M & Percept.
During my tenure at Percept and Group M, I have worked on Cross Promotion Campaigns of brands like Godrej, Tata Teleservices, HUL, MTR, Pepsico, LG, ICICI Prudential with films such as Anjana Anjani, Fast and Furious, Kung Fu Panda, Zindagi Na MilegiDobara, Life of Pi, Agent Vinod, Nautanki Saala, Ice Age4, Student of the Year, Ferrari Ki Sawaari to name a few.
At WeChat and JioSaavn was responsible for all Entertainment and Music alliances with all major film production houses and music labels.
A brief stint at Parag Milk Foods (Gowardhan Ghee, GoCheese etc) allowed for me to learn the FMCG Business with leading Media for all brands and also as the brand manager for Gowardhan Curd.
Currently lead Marketing at Emmay Entertainment ( a production house owned by Nikhil Advani, Monisha Advani, and Madhu Bhojwani) having handled marketing and promotion for films like Marjaavaan, Batla House, Baazaar, SatyamevaJayate, Lucknow Central and a show for Netflix called Hasmukh. Upcoming projects include SatyamevaJayate 2, Indoo Ki Jawani, Mumbai Diaries 26/11, Bell Bottom to name a few.