Archana Aggarwal is a passionate marketeer with 20+ years of experience. She is responsible for some critical and strategic areas such as media planning and buying, analytics, digital capability building, performance management of the media agencies, etc. Prior to Airtel, she was Country Media Manager for P&G, India. She was instrumental in P&G winning their first Cannes in India in 2006 post which they won many prestigious international awards for the Gillette Shave India Movement. She also led media for the high decibel launch of 4G and Payments Bank in India.

Binda has over 17 years of experience in Marketing, Brand Management, and Content Development. She is currently the Chief Marketing Officer of Kolkata Knight Riders, responsible for all aspects of Marketing – Brand, Content, Digital, Licensing & Merchandising, for all Knight Rider Group’s initiatives in Indian Premier League, Caribbean Premier League & USA Major League Cricket.

Previously, she worked with Red Chillies Entertainment, Disney – Star India, Starcom Mediavest Group, and DDB Mudra.

BBC Knowledge had accorded her as the ‘Greatest Marketing Influencers of 2017’. Adgully announced her as the ‘Women Disruptor Marketing Head of 2020’. Google India has identified her as part of the ‘Leading Women in New Media.’

A decade of experience in Marketing and Brand Communication with specialization in Digital.
Astute understanding of various digital marketing channels coupled with solid technical knowledge gives me an edge in implementing brand related campaigns derived from the overall business objectives. Data is an integral part of my work style ensuring a fair balance of execution and result KPIs, important for any strategy to be successful.

The work done during my stint with Godrej won awards at “Asia Retail Congress” and “CMO Asia Brand and Marketing Excellence Awards”.

Featured amongst the Top 100 Smartest Digital Marketing Leaders in the country as on Feb 2019 by CMO Asia and Digital World Marketing Congress.

Relevant areas of core strengths – Brand Strategy, Marketing Planning, Consumer Insights, Media Planning, Consumer Journey Mapping, CRM, Digital strategy in Search, Social, Mobile, User Experience on web and mobile, Analytics mapping on Search and Social channels, SEM, Online Reputation Management, SEO, Data Science, Machine Learning.

Radhika heads Growth & Strategy for TOI+ and Newspoint at Times Internet Limited where she is responsible for driving the subscription business for Times of India Digital .Prior to TIL, Radhika was the Regional APAC Director at Cheetah Mobile leading their content business. She was responsible for launching News Republic, a French News aggregator in India which got acquired by Cheetah Mobile. She was worked in Product Management, Business Development & Growth Analytics roles in Airtel, Aircel and Hewlett Packard in the past.She is an MBA from FMS, Delhi and a Chemical Engineering Grad from IITBHU.She is an avid open-water swimmer, marathon runner and an Advanced Open Water Diver with more than 100 logged dives.

A MICA (Mudra Institute of Communication Ahmedabad) Alumni with 11 + years of Work Experience in the Media & Entertainment Business with companies such as Emmay Entertainment (Movie Production House), Digital Brands- JioSaavn (Music Streaming), WeChat – Tencent (Messaging) and media agencies viz. Group M & Percept.

During my tenure at Percept and Group M, I have worked on Cross Promotion Campaigns of brands like Godrej, Tata Teleservices, HUL, MTR, Pepsico, LG, ICICI Prudential with films such as Anjana Anjani, Fast and Furious, Kung Fu Panda, Zindagi Na MilegiDobara, Life of Pi, Agent Vinod, Nautanki Saala, Ice Age4, Student of the Year, Ferrari Ki Sawaari to name a few.

At WeChat and JioSaavn was responsible for all Entertainment and Music alliances with all major film production houses and music labels.

A brief stint at Parag Milk Foods (Gowardhan Ghee, GoCheese etc) allowed for me to learn the FMCG Business with leading Media for all brands and also as the brand manager for Gowardhan Curd.

Currently lead Marketing at Emmay Entertainment ( a production house owned by Nikhil Advani, Monisha Advani, and Madhu Bhojwani) having handled marketing and promotion for films like Marjaavaan, Batla House, Baazaar, SatyamevaJayate, Lucknow Central and a show for Netflix called Hasmukh. Upcoming projects include SatyamevaJayate 2, Indoo Ki Jawani, Mumbai Diaries 26/11, Bell Bottom to name a few.

Sheena is a senior sales & marketing leader with over 18 years of experience across financial services, media, real estate and management consulting. She’s currently heading Marketing & PR for Edelweiss Wealth Management, with over USD 18 billion of Assets under Advisory for India’s wealthiest clients and institutions. She was also looking after corporate marketing for Edelweiss Group and instrumental in building the sports association for the Group as Principal Sponsor Team India for Olympics and has managed brand ambassadors including late Irrfan Khan, Hima Das, Manika Batra, Rani and Saina Nehwal. She has led multiple award-winning brand campaigns and has bagged over 50 marketing awards for various initiatives.

Prior to this, she was heading Innovations for Times Group pan India and driving revenues through innovative, clutter breaking advertising solutions, scaling the revenues 20X in less than 3 years. She was also conferred the ‘Chairman’s Award for Excellence’ at BCCL.

In her previous stints, she was heading marketing for Artha Property, real estate startup of Times Group, where she set up the company as part of the co-founding team, having successfully launched over 50 residential projects. Before Artha, she was heading marketing for TimesofMoney, accredited with being ‘World’s No. I Online Money Transfer Portal’.

She has done her Brand Management Course from ISB and holds an MBA from SIBM. She has represented India at the International Relations Conference at Oxford on a full scholarship and is an All India Merit Holder. She’s also a seasoned speaker and juror at multiple industry forums.